Organic Growth for a UK Wedding Planner in just 5 Months:
How We Turned an Outdated Website Into a Client-Generating Machine
We helped Inspired By You Events stop relying on wedding directories and instead build a professional online presence that attracts dream clients, earns trust instantly, and delivers consistent inquiries — without spending on ads.
Client
Inspired By You Events
Industry
Event Planning
Project
SEO, Website Redesign, Google My Business Optimisation
Location
England, UK
The Challenge
Too Much Expertise, No Clear Funnel
Inspired By You Events, a boutique UK-based wedding planner, was heavily reliant on third-party wedding directories to attract clients — a strategy that does not benefit a wedding vendor at all in today’s saturated market. Her website was slow, outdated, and built on poor foundations by a previous team. The Google My Business (GMB) profile lacked structure, engagement tools, and clear positioning — making it easy to overlook.
Despite a tight budget, the client was committed to not fully consider paid listings anymore and build a high-converting, independent online presence.
Our mission: build a digital foundation that would attract high-quality traffic, build trust instantly, and deliver lasting visibility—without paid ads or backlinks.
Our Approach:
We began with deep psychographic research into how today’s brides and grooms search, compare, and trust wedding professionals. We had to make a big impact with lean resources, so we focused on:
Our Approach:
We began with deep psychographic research into how today’s brides and grooms search, compare, and trust wedding professionals. We had to make a big impact with lean resources, so we focused on:
What We Did
🖥 Website Rebuild & UX Strategy
- Rebuilt the site structure to eliminate backend inefficiencies
- Correctly compressed valuable parts of the website to increase faster page load speeds.
- Created an emotionally engaging interface to match the elegance of the brand
- Optimised all design elements for desktop and mobile fluidity
💬 CTA & Lead Conversion Makeover
- Transformed the generic “Calendly booking page” into a dedicated consultation experience
- Infused copy with persuasive framing and subtle trust signals
- Increased the perceived value of scheduling the first consultation — a key trust trigger for premium services
✍️ Blog Strategy & SEO
- Uncovered high-intent, low-competition keywords in the wedding space
- Crafted visually beautiful, keyword-optimised blog content
- Designed mobile-first templates to maximize engagement
📍 Google My Business Optimization
- Repositioned the GMB profile for high local relevance
- Added compelling visuals, clear service structure, featured blog content, and direct CTAs
- Elevated the profile into a standalone conversion funnel—even before users reached the website
📈 Results:
Sustainable Growth Without Paid Media
Blog content ranks on Page 1 of Google, outperforming national-level competitors
Google Rankings
Website speed improved by 3–4x, boosting SEO and keeping users engaged
Faster Website
GMB profile now acts as a mini sales funnel, increasing contact actions
in Local Visibility
Higher-Value
Conversion copy elevated the perceived value of consultations, resulting in more qualified leads
Leads
What our client had to say at the end
Oana
CEO of Inspired By You Events
🚀 What’s Next: From Trusted Vendor to Market Leader
With Inspired By You Events now ranking on Google, visually elevated, and ready to convert — the next phase is all about scale, status, and systemisation.
Here’s what the future could hold:
- Strategic Backlink Building
To increase domain authority and lock in Page 1 rankings for competitive search terms. - High-End Lead Magnet & Email Funnel
Convert traffic into a consistent stream of qualified leads — while building brand loyalty and automating follow-up. - Press Features & PR Strategy
Position Inspired By You as an authority through placements in luxury wedding blogs and industry magazines. - Pinterest & Meta Ads Campaigns
Tap into high-intent visual platforms with beautifully designed ads that bring dream clients directly to your inbox. - Signature Blog Series or Wedding Guide
Build trust and thought leadership with long-form content that brides actually bookmark and share.