From 2 Stores to 20+:

How We Built a Scalable Brand for Baharistan Ice Cream

We transformed Baharistan Ice Cream from a two-location shop into a franchise-ready brand with the legal, digital, and marketing systems needed to scale — creating credibility, structure, and a funnel that qualifies serious investors automatically

Client

Baharistan Ice Cream

Industry

Ice Cream & Fast Food

Project

Franchise System Development + Brand Infrastructure

Location

London, UK

Now everything is systemised. I don’t have to be involved until someone’s already qualified. It looks professional, feels premium, and is ready to grow
Sherzai
Founder of Baharistan Ice Cream

The Challenge

From Local Favourite to Scalable Franchise

Baharistan Ice Cream had a strong in-store following, a vibrant brand rooted in Afghan culinary tradition, and a vision to expand.
But franchising isn’t just about growth — it’s about credibility, structure, and a system that can scale without falling apart.

They had no legal infrastructure, no dedicated franchise funnel, no digital presence that reflected their quality, and no automation to separate serious inquiries from casual interest. That’s where we came in.

Our Objective:

Make Baharistan Franchise-Ready

This wasn’t just about getting more visibility. It was about turning Baharistan into a franchise-worthy, investment-attracting brand.

We built everything required to move from idea to execution — and created a digital ecosystem that positions them as a credible, scalable, and desirable franchise opportunity.

Execution Breakdown

📄 Legal & Intellectual Property Foundations

🌐 Online Presence & Funnel Design

📍 Local SEO & Google My Business

🔁 Franchise Funnel Strategy

📈 Results:

From Corner Shop to Scalable Brand

0 %

Full legal framework, agreements, and trademarking set up to protect and scale the brand.

Franchise-Ready

0

Built to qualify prospects upfront, saving the founder hours by filtering only serious investors.

Automated Franchise Funnel

0 x

Polished franchise website, downloadable opportunity guide, and email automations inspire trust and credibility.

Stronger Online Presence

Locations
0

Both stores upgraded with Google visibility and local SEO, creating a stronger foundation before expansion.

Now Fully Optimised

🚀 What’s Next: From 2 Stores to 20

Baharistan Ice Cream now has everything in place to grow. The next steps could include:

  • Paid lead generation for franchise opportunities via Google and Meta Ads
  • PR strategy and influencer partnerships to elevate brand awareness
  • Landing page variations for regional franchise targeting
  • Backend CRM setup to track and nurture long-term prospects
  • Franchise onboarding system to train and support new store owners with zero friction

Become One Of Our Success Stories

Apply for Access

The Inbox-To-Income System

Once you submit your details, we’ll take a close look at your business to see if it can align with our model.

We’ll then reach out to schedule a call and dive deeper into your goals.