From 2 Stores to 20+:
How We Built a Scalable Brand for Baharistan Ice Cream
We transformed Baharistan Ice Cream from a two-location shop into a franchise-ready brand with the legal, digital, and marketing systems needed to scale — creating credibility, structure, and a funnel that qualifies serious investors automatically
Client
Baharistan Ice Cream
Industry
Ice Cream & Fast Food
Project
Franchise System Development + Brand Infrastructure
Location
London, UK
The Challenge
From Local Favourite to Scalable Franchise
Baharistan Ice Cream had a strong in-store following, a vibrant brand rooted in Afghan culinary tradition, and a vision to expand.
But franchising isn’t just about growth — it’s about credibility, structure, and a system that can scale without falling apart.
They had no legal infrastructure, no dedicated franchise funnel, no digital presence that reflected their quality, and no automation to separate serious inquiries from casual interest. That’s where we came in.
Our Objective:
Make Baharistan Franchise-Ready
This wasn’t just about getting more visibility. It was about turning Baharistan into a franchise-worthy, investment-attracting brand.
We built everything required to move from idea to execution — and created a digital ecosystem that positions them as a credible, scalable, and desirable franchise opportunity.
Execution Breakdown
📄 Legal & Intellectual Property Foundations
- Drafted a full Franchise Agreement in line with UK franchise law
- Created supporting legal docs: NDA, brand usage agreement, IP protections
- Initiated trademarking process to protect the brand’s identity and recipes
🌐 Online Presence & Funnel Design
- Designed a polished, professional franchise-focused website
- Created a downloadable Franchise Opportunity Guide to educate and qualify prospects
- Built email automations with custom-designed sequences to nurture interest and filter buyers
📍 Local SEO & Google My Business
- Claimed and optimised GMB profiles for both restaurant locations
- Enhanced their local reputation and made them more discoverable across maps and search
🔁 Franchise Funnel Strategy
- Designed a two-step inquiry system to create positive sales friction and pre-qualify serious candidates
- The funnel ensures that only the most motivated leads get through to interview stage — saving the owner's time and increasing close rates
- Funnel is entirely hands-off until mid-funnel, allowing the restaurant to filter and process leads at scale
📈 Results:
From Corner Shop to Scalable Brand
Full legal framework, agreements, and trademarking set up to protect and scale the brand.
Franchise-Ready
Built to qualify prospects upfront, saving the founder hours by filtering only serious investors.
Automated Franchise Funnel
Polished franchise website, downloadable opportunity guide, and email automations inspire trust and credibility.
Stronger Online Presence
Both stores upgraded with Google visibility and local SEO, creating a stronger foundation before expansion.
Now Fully Optimised
🚀 What’s Next: From 2 Stores to 20
Baharistan Ice Cream now has everything in place to grow. The next steps could include:
- Paid lead generation for franchise opportunities via Google and Meta Ads
- PR strategy and influencer partnerships to elevate brand awareness
- Landing page variations for regional franchise targeting
- Backend CRM setup to track and nurture long-term prospects
- Franchise onboarding system to train and support new store owners with zero friction