From DM Chaos to £130,000 in Booked Events:
How We Built a High-Converting Funnel for a London Luxury Decor Brand
We helped Luxury Effects, a London wedding decor brand, replace scattered DMs and phone calls with a centralised funnel that generated £130,000+ in booked weddings in less than 365 days
Client
Luxury Effects
Industry
Event Decor & Planning
Project
Landing Page Build + Sales Funnel Creation
Location
London, UK
The Challenge
Lost in DMs, missed inquiries, and wasted time
Luxury Effects, a high-demand wedding décor and planning company in London, had built a strong social presence with significant followings on Instagram and TikTok.
But behind the scenes, lead handling was a mess. Inquiries came in via DMs, WhatsApp, phone calls, and more — with no central system to manage, qualify, or follow up effectively.
They had no website, no structured inquiry process, and were at risk of losing high-quality leads due to the sheer volume and disorganisation.
Our Objective:
Build a Funnel That Turns Interest Into Bookings
Our goal was to replace scattered inquiries with a centralised, high-converting system that would:
Execution Breakdown
🖥 High-Performance Landing Page
- Designed with clarity, elegance, and credibility in mind
- Included sections for services, testimonials, team introduction, and a detailed inquiry form
- Mobile-optimised for brides browsing Instagram or TikTok
🔗 Funnel Integration & Traffic Routing
- Integrated the page across all social touchpoints: bios, auto-replies, pinned stories
- Automated redirection from DMs and WhatsApp into the inquiry form funnel
- Created a seamless client journey from interest to qualification
✉️ Email Automation Setup
- Built nurturing sequences to warm up leads immediately after they submitted the form
- Reduced ghosting and reinforced professionalism
📞 Sales Flow Optimisation
- Designed inquiry forms to capture meaningful data and pre-qualify leads
- Guided the internal sales process to prioritise high-potential enquiries and streamline bookings
📈 Results:
From Friction to Flow
The funnel directly generated £130,000+ in bookings within 12 months
in Bookings
Elevated perceived value and credibility with a premium digital presence
Higher Perceived Value
Time spent on scattered inquiries significantly reduced
Time Saved
Funnel created a single, branded point of contact that built trust and streamlined lead handling
Centralised Funnel
🚀 What’s Next: From Booked Out to Brand Icon
With a high-converting funnel in place and proven ROI, Luxury Effects is primed for scale. Next-phase growth opportunities include:
- Full Website Expansion with galleries, press features, and SEO
- VIP Booking Experience Funnel to elevate the brand and attract premium clients
- Meta & Google Ads Campaigns to capture high-intent leads at scale
- CRM & Lead Scoring System for deeper automation
- Editorial Blog Series to drive organic traffic and reinforce industry authority