From Hidden Expertise to High-Impact Presence:
The Landing Page That Turned Jacob Into a Client Magnet
We helped Jacob, an automation specialist, turn years of scattered experience into a professional landing page that attracts, explains, and converts — giving him a central hub for client acquisition worldwide.
Client
Jacob Automation
Industry
Tech/Business Automation
Project
Strategic Landing Page Build
Location
Remote (Global Client Base)
The Challenge
Too Much Expertise, No Clear Funnel
Jacob is a specialist in Excel, Power BI, Python, VBA, SQL, and AI-powered automation — but he had no centralised way to turn that expertise into consistent client work.
He used to rely on scattered Upwork profiles, social media posts, and referrals — none of which fully conveyed who he helps, what problems he solves, or why he’s the right person to do it.
The result? Missed opportunities, lost leads, and prospects who were either confused, hesitant, or unsure how Jacob could actually help their business. He had the skill — but not the structure, story, or system to turn interest into consistent clients.
Our Objective:
Build a High-Converting Digital HQ
Our goal was to create a lean, conversion-optimised landing page that would:
What We Delivered
🖥 Landing Page Strategy & Design
- A clear, high-trust hero section with authority-building intro copy
- Strategic use of “problem → solution → transformation” copywriting throughout
- Strong social proof, including logos of tools he works with and a bold testimonial section
- Highlights of Jacob’s technical skillset framed in benefit-first language
- A final call-to-action designed to convert without pushiness
✍️ High-Converting Copy
- Wrote copy that sells complex services simply
- Focused on business outcomes, not just technical skills
- Created strong flow to guide a cold visitor toward action
- Balanced logic (skills, tools) with emotion (clarity, confidence, reliability)
💡 Visuals & UX
- Clean, modern layout that reflects professionalism and clarity
- Subtle scroll animations for engagement without distraction
- Responsive design for a seamless experience on mobile and desktop
📈 Results:
A Digital First Impression That Converts
Jacob now has a professional, high-impact online presence that reflects the quality of his work
in Professional Credibility
Clear messaging builds trust faster and removes friction for prospective clients
Trust-Building
The landing page now acts as the central point of truth for all traffic — from Upwork, social, email, or referrals
4 Channels Unified
The funnel is lean, fast-loading, and mobile-ready, optimised for conversions without fluff
Load Time
🚀 What’s Next: Turning a Funnel Into a Flywheel
Now that Jacob has a solid foundation, the next step is to expand its reach and automation potential:
- Targeted paid ads to drive qualified leads to the funnel
- LinkedIn post + email automation system to turn content into booked calls
- Case studies and proof assets to increase conversions and command higher-value projects
- Lead magnet (e.g. “Top 5 Time-Saving Automations”) to grow a warm email list for long-term nurture
The landing page is live — now it’s time to plug it into a system that scales.